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Improving Market Competition Via Lab Equipment

 Recently I talked with a businessman Mr. Chhiv Earn who has multiple businesses ranging from mini mart, gas station, fresh fruit shop, café, call center, lab equipment trading ….. Among these businesses, lab equipment strikes me the most.

 Cambodian producers should focus on meeting local demands. Mr. Chhiv Earn said that Cambodian agriculture is finding its hard time to compete against its neighbors in terms of export. Therefore, Cambodian farmers and producers should instead focus on producing for domestic sales and improving quality to fight against imports from neighboring countries.

 Standard and quality improvement is a key to promote domestic products for domestic needs. With his large networks and acknowledging the needs for quality assurance and promotion, Mr. Chhiv Earn links between producers and testing equipment from oversea. The stronger links he has, the higher quantity of orders he enjoys.

 Education helps producers understand the importance of quality control for competition. Currently, Mr. Chhiv Earn is putting his efforts to educate producers about quality standards and how to assure the quality. With customers who order lab equipment, he is helping customers to understand more processes and how to use the equipment effectively through a learning management system where customers can learn and monitor their progresses.

Customers who can produce with quality will be able to join his network of community market and build their band of quality domestic products. Outside the box, he engages local leaders and government officers so that his effort will go as smooth as possible.

Seeing the problems and creating solutions are vital to his business. Mr. Chhiv Earn is quick to see the problems and opportunities as well as having ideas on how to serve. He is my inspiration on how to observe, analyze and serve.

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