Recently I talked with a businessman Mr. Chhiv Earn who has multiple businesses
ranging from mini mart, gas station, fresh fruit shop, café, call center, lab
equipment trading ….. Among these businesses, lab equipment strikes me the most.
Cambodian producers should focus on meeting local demands. Mr. Chhiv
Earn said that Cambodian agriculture is finding its hard time to compete against
its neighbors in terms of export. Therefore, Cambodian farmers and producers
should instead focus on producing for domestic sales and improving quality to fight
against imports from neighboring countries.
Standard and quality improvement is a key to promote domestic products
for domestic needs. With his large networks and acknowledging the needs for
quality assurance and promotion, Mr. Chhiv Earn links between producers and testing
equipment from oversea. The stronger links he has, the higher quantity of orders
he enjoys.
Education helps producers understand the importance of quality control
for competition. Currently, Mr. Chhiv Earn is putting his efforts to educate
producers about quality standards and how to assure the quality. With customers
who order lab equipment, he is helping customers to understand more processes
and how to use the equipment effectively through a learning management system
where customers can learn and monitor their progresses.
Customers who can produce with quality will be able to join his network
of community market and build their band of quality domestic products. Outside
the box, he engages local leaders and government officers so that his effort
will go as smooth as possible.
Seeing the problems and
creating solutions are vital to his business. Mr. Chhiv Earn is quick to see
the problems and opportunities as well as having ideas on how to serve. He is
my inspiration on how to observe, analyze and serve.
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